Product Development


What is Product Development?

Product Development is also referred to as the new product management. The conceptualization, design, development and marketing steps of newly created or branded products. The goal of the product development is to meet the changing market conditions, consumer demand, to maintain the competitive position of the product or brand and to increase the market share. Therefore, every customer who defines the target market for each product or should be involved in the early product development process to address the customer base. Market research should be done at every stage of the design process, with the product unborn and later, while product development is under way.

How to make Product Development?

It consists of a number of processes as a new product idea or as an improvement of an existing product. These processes;

  1. Determination of concept
  2. Industrial design
  3. Mechanical Design
  4. Analysis
  5. Prototype production
  6. Testing and verification
  7. Rapid Manufacturing
  8. Mass production
  9. Quality control

Determining Design Criteria – Everything new, whether it is a mechanism or an end-user product, has to go through a logic filter and brainstorming process. A more formal product development process can be carried out by identifying strategies such as a forward-looking product logic, concept, worst case scenario.

Idea analysis – An in-depth evaluation of the concept of the product. Market research and concept studies are the areas where binding factors such as the applicability of the idea, its contribution to the company or the consumer are examined.

Concept Formation (Industrial Design) – It is the part that defines the turning points of a defined product as a concrete concept, basic concept lines and how the product will be read and perceived by the consumer.

Mechanical Design – The concept of mechanical design and evaluation according to the production conditions. Parts are mechanically designed taking into consideration the criteria such as production disciplines, working conditions, regulations, test conditions etc. The data produced at the end of this process is ready for mass production conditions.

Verification – The name given to the whole of virtual and real prototyping operations in order to prevent the possible design errors from starting before production and reduce the test costs before the mass production.

Virtual Prototyping

  • Plastic flow analysis
  • Static analysis
  • Dynamic analysis
  • Moldability analyzes
  • Visual product previews
  • Real Prototyping

Real Prototyping

  • 3D Printer
  • Silicone mold
  • Machining
  • Trial patterns

Rapid Manufacturing – Low number of manufacturing works for pilot production or actual test work of the product which has been validated.

Product Development Practices

1. A new product idea
2. Ergonomics, design, cost, etc. of an existing product.

Product Development Advantages

  • Reduce costs to increase competition
  • Creation of quality products with quality design
  • Achieving targeted mass-specific designs to be reached
  • Creation of purposefulness and more measurable designs
  • Constantly changing trends to adapt quickly to products
  • The emergence of innovative products
  • Reduce potential risks

Considerations at Product Development

  1. Making market analysis and customer needs analysis right
  2. Ergonomics, design, cost and time savings by working with the right designer
  3. Working with the right designer