Product Development

What is Product Development?

Product Development is also referred to as new product management. A series of conceptualization, design, development and marketing steps of newly created or branded products. The aim of product development is to meet changing market conditions, consumer demand, maintain the competitive position of the product or brand and increase its market share. Therefore, you should take part in the early product development process that will appeal to each customer or customer base that defines the target market for each product. During product development, market research should be carried out at all stages of the design process, including the unborn and subsequent versions of the product.

How to make Product Development?

It consists of a number of processes as a new product idea or improvement of an existing

product. These processes;

Determination of Design Criteria – Whether it’s a mechanism or an end-user product,

everything new needs to go through a logic filter and brainstorming process. A forward-

looking product logic, concept, worst-case scenario, such as the determination of strategies

can be made and a more formal product development process can be applied.

Idea analysis – It includes an in-depth evaluation of the product concept. Market research and

concept studies are the area where binding factors such as the applicability of the idea and its

contribution to the company or consumer are examined.

Concept Formation (Industrial Design) – It is the part where the functions, the basic

concept lines, which are the turning points of a defined product into a concrete concept, are

determined how the product is read and perceived by the consumer.

Mechanical Design – It is the mechanical evaluation and creation stage of the concept design

according to the production conditions. Production disciplines, working conditions,

regulations, test conditions etc. the parts are mechanically designed, taking into account such

criteria. The data that emerges at the end of this process is ready for mass production

conditions.

Verification – How the pre-mass production product behaves in the real field is the name

given to the whole of virtual and real prototyping operations to prevent possible design errors

before they start production and to reduce testing costs.

Virtual Prototyping

Plastic flow analysis
Static analysis
Dinamic analysis
Mouldability analyses
Visual product previews

Real Prototyping

3D Printer
Silicone Mold
CNC Machining
Trial patterns

Rapid Manufacturing – It is a low production process for pilot production or actual testing

of the product whose verification process is completed.